RiskTech Forum

Q2 Holdings Launches Data Analytics Platform

Posted: 12 January 2017  |  Source: Q2 Holdings

Q2 Holdings, Inc. (NYSE: QTWO), a leading provider of secure, cloud-based digital banking solutions for community-focused financial institutions (FIs), announced today the availability of Q2 SMART, a targeting and messaging platform that empowers FIs to unlock actionable customer insights and engage account holders at unprecedented levels.

Built from the ground up by Q2 data scientists, Q2 SMART utilizes machine learning and unique statistical analysis to identify behavioral “traits” that help FIs anticipate customers’ needs and engage account holders with better, more fitting product recommendations.

“Q2 SMART strikes the balance in an FI’s struggle to reconcile the need for a data analytics platform with the reality of a constrained operating budget,” said Adam Anderson, chief technology officer at Q2. “We do all the heavy lifting for you – what was once a mountain of untapped customer data is now the key to identifying real account holder needs that will ultimately drive new conversations across digital channels as well as growth and revenue opportunities for community FIs.”

Q2 SMART is the only recommendation engine of its kind with several key differentiators:

Q2 SMART was also designed in close partnership with Q2 customers. More than 40 institutions have assisted in Q2 SMART’s development process over two years, with hundreds of interactions guiding the design team to the existing feature set.

The result is a platform integration that uses data as a competitive advantage to drive institutional growth by delivering the most relevant and customized message possible to the right customer at the right time without additional burden on IT, marketing or other FI resources.