Fiserv: Enterprise Alerts - The Superhighway to Delighting Customers With Timely, Relevant and Actionable Information
Posted: 5 February 2014 | Source: Fiserv
Increased adoption of the smartphone, paired with the need for consumers to have more control over their day-to-day finances has created demand for timely and actionable banking alerts. Beyond balance and transaction updates, the development of app-generated push notifications have expanded alert capabilities to drive deeper digital banking engagement and position financial institutions as trusted partners. At the same time, new regulatory requirements for customer communications now require financial institutions to be able to track alert notifications. This higher level of interactivity and scrutiny will require financial institutions to build an alert “superhighway” that starts with an enterprise alert strategy and is supported by an ongoing and focused commitment to delight customers.
Due to continuing economic pressures, consumers want more control when it comes to managing their finances. Wherever they are and whenever they need to know, they expect access to up-to-date information about their financial situations. Alerts can provide consumers – ranging from those concerned with indebtedness to savvy financial managers – with the up-to-the-minute knowledge needed to avoid fees and capitalize on opportunity. For financial institutions, alerts provide a way to offer customers a more-interactive relationship, while lowering costs to comply with mandates for customer communications and tracking.