SAS: How Banks Can Compete More Effectively Using In-Database Analytics
Posted: 29 October 2010 | Source: SAS
Increase your information turnaround speed exponentially while achieving vastly superior data integrity and accurate results
Consider the number of decisions made within your business each day, and the time it takes to make them:
- Hours to decide which customers and what channels are the best ones to target for up-selling a new product, based on results from the last campaign.
- Minutes to profitably price the risk of offering credit to a potential new customer who is looking at a competitive rate at another bank.
- Seconds to determine if a long-term customer on hold with your contact center or visiting your Web site qualifies for special pricing that will incentivize them to buy the service or product, as well as keep them coming back.
Until now, most companies have found it difficult to deliver the reliable, accurate and near real-time insight required to support critical decisions like these. This paper explains how you can use in-database analytics not only to accelerate your time to insight, but also gain greater confidence in the accuracy of your decisions and maintain the security and integrity of your data.