Aspect: Fake Cloud Vs. Real Cloud - Don't Be Fooled By Phonies

Legacy ETRM and CTRM vendors are hemorrhaging market share to cloud providers whose solutions do things faster, less expensively and much more flexibly.

In an effort to slow the loss of customers, the old guard is taking liberties with the term cloud, deliberately blurring the distinction between their own on-premises model and that used by true cloud solutions – and hoping no-one notices.

The general strategy is to sell a subscription to on-premises software that is hosted either by the

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