Capco: Using Social Media to Measure and Manage Banks’ Reputation Risk

In finance, social media is generally perceived as a major source of reputation risk. Anyone can post an opinion, good or bad, that can spread all over the world in a matter of seconds.

But social media can also become a central part of reputation risk management. With comprehensive analytics-based processes, social media can even provide the ‘quantitative core’ of a firm’s reputation risk strategy.

Risks and Opportunities ‘How To’

Social media is the perfect tool for monitoring