Fiserv: How Customer Centricity Impacts Institutional Performance

It may seem counterintuitive, but if your financial institution’s sole focus is improving the customer experience, then you’re not a customer-centric organization. Customer centricity involves a data-driven analysis of customer preferences and behaviors in order to better focus on segments that bring value to a financial institution.

In this Boardroom Series session, Don Shaurette, director of Market Intelligence for Enterprise Performance Management, Fiserv, discusses how to rethink

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