SAS: Data quality - one dimension at a time

I was recently asked what I would focus on given limited funds and resources to kickstart a data quality initiative.
This is a great question, because I’m sure many readers will find themselves in this position at some point in their career.
My answer is to become ruthlessly focused on managing one data quality dimension - completeness.
Why completeness?
Firstly, completeness is perhaps the easiest dimension to understand and explain.
You don’t have to get bogged down in all the
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