SAS: Hadoop and MDM – Who is the master?

Today, I was in a conversation about using Hadoop (a big data platform) for master data management (MDM). I still find it amazing when we have the discussion of what systems feed another system. Many of our friends have spent years creating MDM for customer, product, etc. with success. I’m a true believer that MDM should feed us all (operational data store, data warehouse, etc.).

So answer this: Why would you consider changing this to use Hadoop/big data as the entry point for MDM? Here are

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