SAS: "Real MDM" and the quest for long-term data quality improvement

I’m frequently asked: “What causes poor data quality?” There are, of course, many culprits:

Lack of a data culture. Poor management attitude. Insufficient training. Incorrect reward structure.

But there is one reason that is common to all organizations – poor data architecture.

The (inherited) data architecture problem

Most organizations have some degree of duplication in their data assets; this always stems from badly conceived system architecture design. I don’t envy the

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