SAS: Responsible Use of Big Data: Evaluating New Data Sources

At the beginning of the year, I released my 14 actions for 2014.  I outlined a list of actions that hotels can and should take right now to ensure they are set up for success in the years to come.  Action #4 cautioned analytic hospitality executives to carefully evaluate new data sources.  I thought this action in particular was worth some additional discussion.

In this “big data” era, new data sources are cropping up every day – from internal sources and third party data re-sellers.  With

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