SunGard: Is Cross-Asset the New Sell-Side Model?

There are many signals that brokers are adopting a cross-asset view of client activity to mirror their clients’ way of working. The traditional sell-side organization with asset class-based siloes doesn’t align with the buy side’s behavior, which often works across asset classes. This discrepancy obstructs the sell-side from efficiently servicing its clients.

In fact, according to a recent news story, consulting firm McKinsey recommended that banks move from a trading architecture that is

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