Teradata: Back To Basics: The Definitions Of Data Driven Marketing And Analytics

More and more companies are realizing the potential of big data analytics and Data-Driven Marketing. For many business leaders, though, the core concepts surrounding a big data strategy are still relatively new –and unfortunately, they’re largely misunderstood. In fact, whenever I talk to a roomful of executives I’m almost always struck by how much confusion there is about fundamental terms, let alone higher-level computational nomenclature.

So, I’d like to do whatever I can to help set the

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