Challenges and Opportunities with Big Data

The promise of data-driven decision-making is now being recognized broadly, and there is growing enthusiasm for the notion of “Big Data.’’ While the promise of Big Data is real — for example, it is estimated that Google alone contributed 54 billion dollars to the US economy in 2009 — there is currently a wide gap between its potential and its realization.

Heterogeneity, scale, timeliness, complexity, and privacy problems with Big Data impede progress at all phases of the pipeline that can

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