Grupo Modelo: Brewing Up Process Change
A consistent brewing process helps make Corona one of the best-selling beers worldwide. As the flagship brand for Grupo Modelo, the company’s top-selling US import, and the fourth most popular beer in the world, Corona is exported to more than 180 countries. Its vast distribution is due in no small part to the fact that beer enthusiasts around the globe know exactly what they’ll experience each time they crack open a bottle, popping the cap off that familiar, clear glass longneck.
That same
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