iCreate: Instituting A Funds Transfer Pricing (FTP) - Driven Decision Enablement Framework In Banks

Worldwide, banks operate in a highly complex and competitive landscape. The boundaries of competition have gradually extended from peer banks to insurance companies, investment companies, mortgage companies and across multiple geographies. With growing penetration of the internet and social media, consumers have become more knowledgeable and are demanding competitive rates, along with diminishing brand loyalty.

Also, recent upheavals in the global financial sector have exacerbated the