SAS: Building a Strategic Analytic Culture in the Hospitality Industry

Hospitality executives struggle with the balance between providing a meaningful guest experience that fosters loyalty and repeat business, and meeting their revenue and profit obligations to owners, shareholders and takeholders. Activities that focus on the guest experience – like providing relevant offers, eliminating waits and enhancing service offerings – can run counter to goals like maintaining guest profitability, reducing labor
costs and limiting overhead.

Data and analytics can

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