Teradata: Illuminate Dark Data for Deeper Insights
Posted: 3 April 2017 | Source: Teradata
While organizations of all sizes across all industries are keen on becoming data-driven, most focus on only a fraction of the many types of available data. Not accessing a fuller spectrum of data, including those from “dark data”—emails, texts, images, photos, videos, and other documents—along with traditional data sources can limit an organization’s ability to gain a complete picture of their customers and operations, and exclude them from game-changing insights that improve business outcomes.
This paper examines dark data and the new technologies that make it worth storing and analyzing. Dark data includes sensor and streaming data, image data, audio and video data, as well as semi-structured data (e.g., log files, survey data, notes or presentations, email correspondence, and financial statements). New analytic technologies—such as artificial intelligence, cognitive, deep learning and machine learning—are shining new light on dark data, allowing organizations to gain more business value from a wider spectrum of data.