SAS: Big Data Allows Us To Rethink Data Strategy

Start with the end in mind — wise words that apply to everything, and in the world of big data it means we have to change the way we look at managing the data we have.

There was a time when we managed data quality, and the main goal was to meet a metric that said data should be x% accurate. I’d argue that this is no longer relevant. Now, before I’m hunted down by all the data analysts out there, I’d like to clarify that I’m referring to managing data for data’s sake. Often we manage the