SAS: Data integration: Comparing traditional sources and big data

While not on the same level of Rush, I do fancy myself a fan of The Who. I’m particularly fond of the band’s 1973 epic, Quadrophenia. From the track “5:15”:

Inside outside, leave me alone
Inside outside, nowhere is home
Inside outside, where have I been?

The inside-outside distinction is rather apropos when thinking about traditional data integration versus its newer, bigger, more dynamic counterpart.

Why should I care?

Many if not most organizations have historically struggled with