SAS: We're being swindled by robots

For marketing analysts, one of the beautiful things about digital advertising is it’s “trackability.” Every interaction on the web generates a piece of data, so in theory, you know where and when your ad was seen, who clicked on it, and any subsequent conversion.

But what if the online advertisements you were paying for weren’t getting to your target audience? Or what if robots were running rogue on the Internet and hijacking your impressions? Robots?? Bots – software that performs automated