SAS: We're being swindled by robots

For marketing analysts, one of the beautiful things about digital advertising is it’s “trackability.” Every interaction on the web generates a piece of data, so in theory, you know where and when your ad was seen, who clicked on it, and any subsequent conversion.

But what if the online advertisements you were paying for weren’t getting to your target audience? Or what if robots were running rogue on the Internet and hijacking your impressions? Robots?? Bots – software that performs automated

Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content.

To access these options, along with all other subscription benefits, please contact [email protected]et or view our subscription options here:

You are currently unable to copy this content. Please contact [email protected] to find out more.

To continue reading...

You need to sign in to use this feature. If you don’t have a RiskTech Forum account, please register for a trial.

Sign in
You are currently on corporate access.

To use this feature you will need an individual account. If you have one already please sign in.

Sign in.

Alternatively you can request an individual account here: