Fiserv: The Rise of the Mobivore: Serving the Mobile-Only User
The steady growth in smartphone usage means more and more consumers are using their mobile devices to access digital services. In fact, a growing number of consumers are using only their smartphones to go online, forgoing other devices such as desktop or laptop computers and tablets.
Many digital businesses are successfully serving these mobile-only users – or “mobivores” – but financial institutions could do more to provide a compelling user experience for this market segment. To retain and
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