SAS: Data Management in Action - Solving Real-World Challenges
Let’s say you’re working to improve the customer experience through a Know Your Customer initiative. Maybe you’re meeting regulatory requirements like BCBS 239 or GDPR in Europe to avoid fines. Or you might be cutting costs by removing duplicates from your monthly catalog mailer.
No matter what your initiative, accurate data is where to start if you want to make the best possible decisions. There’s certainly no lack of data. But simply having lots of data won’t necessarily help you answer
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