SAS: How Banks Can Compete More Effectively Using In-Database Analytics

Increase your information turnaround speed exponentially while achieving vastly superior data integrity and accurate results

Consider the number of decisions made within your business each day, and the time it takes to make them:

Hours to decide which customers and what channels are the best ones to target for up-selling a new product, based on results from the last campaign. Minutes to profitably price the risk of offering credit to a potential new customer who is looking at a

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